What you can expect...

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Understand the strategic approach to target customers historical and predicted behavior to ensure effective communication planning across all digital marketing touch points. 

Evaluate where you are in your relationship journey with your customers and build a digital marketing targeted communications strategy that aligns where they are and where you want them to go.

Develop a strategic approach to spend allocation planning  based on broader business goals as well as broader and more focused digital marketing targets.

Work with creative partners to build a strategic approach to designs that support the contact strategy and are optimized by digital marketing channel.

Guide your teams through the appropriate dissemination of content across all digital marketing touch point that supports the strategic approach and aligns with business goals.

Go live!

Understand the strategic approach and effectiveness of marketing campaigns against digital marketing and business KPI's.

Bring a strategic approach to A/B testing digital marketing content strategies where possible and iterate creative and messaging tactics based on key learning's.